TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald E. 
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 9789332518377
U1  - 659.1/CLO/I 
PY  - 2017///
CY  - Noida
PB  - Pearson
KW  - Advertising
KW  - Marketing Communication
ER  -