658.802/HOO/M 42651 42652 42653 42654 42655 42656 42657 42658 42659 42660

Hooley, Graham         Marketing Strategy and Competitive Positioning / Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud . – 4th ed. . – Noida : Pearson, 2009         xviii, 614p.         ISBN9788131727997 :         1. Strategic management         1. Marketing         1. Digital marketing         1. Management         I. Piercy, Nigel F.         I. Nicouland, Brigitte