TY  - BOOK
AU  - Hooley, Graham
AU  - Piercy, Nigel F. 
AU  - Nicouland, Brigitte
TI  - Marketing Strategy and Competitive Positioning
SN  - 9788131727997
U1  - 658.802/HOO/M 
PY  - 2009///
CY  - Noida
PB  - Pearson
KW  - Strategic management
KW  - Marketing
KW  - Digital marketing
KW  - Management
ER  -