Manning, Gerald L.
Selling Today : partnering to create value / Gerald L. Manning, Michael Ahearne and Barry L. Reech
. – 14th. ed.
. – Noida : Pearson, 2019
xxxi, 519p.
ISBN9789353060428 :
1. Marketing 1. Management
I. Ahearne, Michael I. Reece, Barry L.