658.8/WIR/S 42631 42632 42633 42634 42635 42636 42637 42638 42639 42640

Wirtz, Jochen         Services Marketing : people technology strategy / Jochen Wirtz, Christopher Lovelock and Jayanti Chatterjee . – 8th. ed / Indian Subcontinent Adaptation . – Noida : Pearson, 2019         xxi, 817p.         ISBN9789332587687 :         1. Sales Management         1. Management         I. Lovelock, Christopher        I. Chatterjee, Jayanta