TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
AU  - Chatterjee, Jayanta
TI  - Services Marketing: people technology strategy
SN  - 9789332587687
U1  - 658.8/WIR/S 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Sales Management
KW  - Management
ER  -