658.84/ALO/G 108626

Alon, Ilan         Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli . – 2nd ed.         xxvi, 699 pages : illustrations, maps ; 26 cm         Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.         ISBN9780815367703 : 995.00         1. Export marketing.         1. Export marketing – Case studies.         1. Export marketing.         1. Business and Management.         I. Jaffe, Eugene D.        I. Prange, Christiane        I. Vianelli, Donata