658.83/BUR/M 42421 42422 42423 42424 42425 42426 42427 42428 42429 42430

Burns, Alvin C.         Marketing Research / Alvin C. Burns, Ann Veeck and Ronald F. Bush . – 8th ed. . – Noida : Pearson, 2018         489p.         ISBN9789332584679 :         1. Marketing Research         1. Management         I. Veeck, Ann         I. Bush, Ronald F.