658.84/HOL/G 42249 42250 42251 42252 42253 42254 42255 42256 42257 42258

Hollensen, Svend         Global Marketing : with a special Indian focus / Svend Hollensen and Madhumita Banerjee . – 4th ed. . – Noida : Pearson, 2010         xxxix, 753p.         ISBN9788131728147 :         1. Marketing         1. Marketing Management         1. Management         1. Global         I. Banerjee, Madhumita