TY  - BOOK
AU  - Hollensen, Svend
AU  - Banerjee, Madhumita
TI  - Global Marketing: with a special Indian focus
SN  - 9788131728147
U1  - 658.84/HOL/G 
PY  - 2010///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Marketing Management
KW  - Management
KW  - Global
ER  -