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Gupta, Prachi         Marketing Management : indian cases / Prachi Gupta ...[et. al.] . – Noida : Pearson, 2018         Various pages         ISBN9789332587106 :         1. Marketing         1. Management         1. Marketing management         I. Aggarwal, Ashita        I. Majra, Hufrish        I. Jacob, Isaac        I. Jain, Varsha        I. Krishna, G. Radha        I. Narang, Ritu        I. Venkatesh, Shanti        I. A, Suresh Paul        I. Goswami, Susobhan