TY  - BOOK
AU  - Gupta, Prachi
AU  - Aggarwal, Ashita
AU  - Majra, Hufrish
AU  - Jacob, Isaac
AU  - Jain, Varsha
AU  - Krishna, G. Radha
AU  - Narang, Ritu
AU  - Venkatesh, Shanti
AU  - A, Suresh Paul
AU  - Goswami, Susobhan
TI  - Marketing Management: indian cases
SN  - 9789332587106
U1  - 658.8/GUP/M 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Marketing management
ER  -