TY  - BOOK
AU  - Kapil, Kanwal Nayan
AU  - Mukherjee, Jaydeep
TI  -  Case Studies in Marketing
SN  - 9788131756331
U1  - 658.8/KAP/M 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - Management
ER  -