658.8342/SCH/C 42189 42190 42191 42192 42193 42194 42195 42196 42197 42198

Schiffman, Leon G.         Consumer Behavior / Leon G. Schiffmon, Joseph Wisenbilt and S. Ramesh Kumar . – 12th. ed. . – Noida : Pearson, 2019         xxx, 670p.         ISBN9789353069834 :         1. Marketing         1. Management         I. Wisenblit, joseph        I. Kumar, S. Ramesh