TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, joseph
AU  - Kumar, S. Ramesh
TI  - Consumer Behavior
SN  - 9789353069834
U1  - 658.8342/SCH/C 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Marketing
KW  - Management
ER  -