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Batra, Rajeev         Advertising Mangement / Rajeev Batra, John G. Myers and David A. Aaker . – 5th ed. . – Noida : Pearson, 2017         768p.         ISBN9788177588507 :         1. Advertising & public relations         1. Advertising Management         I. Myers, John G.         I. Aaker, David A.