TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G. 
AU  - Aaker, David A.
TI  - Advertising Mangement
SN  - 9788177588507
U1  - 659.1/BAT/A 
PY  - 2017///
CY  - Noida
PB  - Pearson
KW  - Advertising & public relations
KW  - Advertising Management
ER  -