658.8/KOT/P 42351 42352 42353 42354 42355 42356 42357 42358 42359 42360

Kotler, Philip         Principles of Marketing / Philip Kotler, Gary Armstrong and prafulla Agnihotri . – 17th ed. . – Noida : Pearson, 2018         xxii, 699p.         ISBN9789352865611 :         1. Marketing--Management         I. Armstrong, Gary        I. Agnihotri, Prafulla