658.872/KAL/F 41970 41971 41972 41973 41974 41975 41976 41977 41978 41979

Kalakota, Ravi         Frontiers of Electronic Commerce / Ravi Kalakota and Andrew B. Whinston . – Noida : Pearson, 2006         864p.         ISBN9788177583922 :         1. Retail Marketing         1. Management         I. Whinston, Andrew B.