658.8/KUM/C 42391 42392 42393 42394 42395 42396 42397 42398 42399 42400

Kumar, S. Ramesh         Case Studies in Marketing Management / S. Ramesh Kumar . – Noida : Pearson, 2012         ix, 378p. . – ( Pearson casebook series)         Includes cases from the Indian perspective.         ISBN9788131761397 :         1. Marketing management         1. Management