TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Case Studies in Marketing Management
SN  - 9788131761397
U1  - 658.8/KUM/C 
PY  - 2012///
CY  - Noida
PB  - Pearson
KW  - Marketing management
KW  - Management
N1  - Includes cases from the Indian perspective
ER  -