TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A. 
AU  - Seshadri, D. V. R.
AU  - Narayandas, Das
TI  - Business Market Management (B2B): understanding, creating and delivering value
SN  - 9788131731635
U1  - 658.3/AND/B 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Industrial marketing
KW  - Management
ER  -