658.827/KEL/S 42149 42150 42151 42152 42153 42154 42155 42156 42157 42158

Keller, Kevin Lane         Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran and Issac Jacob . – 4th ed. . – Noida : Pearson, 2015         xxix,586p.         ISBN9789332542204 :         1. Brand name products         1. Management         I. Parameswaran, Ambi M.G.        I. Jacob, Issac