TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M.G.
AU  - Jacob, Issac
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 9789332542204
U1  - 658.827/KEL/S 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Brand name products
KW  - Management
ER  -