658.8/KOT/M 42361 42362 42363 42364 42365 42366 42367 42368 42369 42370

Kotler, Philip         Marketing Management / Philip Kotler and Kevin Lane keller . – 15th ed. . – Noida : Pearson, 2016         xxvi, 756p.         ISBN9789332557185 :         1. Marketing Management         1. Management         I. Keller, Kevin Lane