658.8342/KUM/C 42169 42170 42171 42172 42173 42174 42175 42176 42177 42178

Case Studies in Consumer Behaviour / Edited by S. Ramesh Kumar . – Noida : Pearson , 2013         ix, 270p. . – ( Pearson casebook series)         ISBN9788131774489 :         1. Management         1. Consumer research         1. Consumer behaviour         I. Kumar, S. Ramesh, ed.