TY  - BOOK
AU  - Kumar, S. Ramesh, ed. 
TI  - Case Studies in Consumer Behaviour
SN  - 9788131774489
U1  - 658.8342/KUM/C 
PY  - 2013///
CY  - Noida
PB  - Pearson 
KW  - Management
KW  - Consumer research
KW  - Consumer behaviour
ER  -