658.812/DYC/C 41860 41861 41862 41863 41864 41865 41866 41867 41868 41869

Dyche, Jill         The CRM Handbook : a business guide to customer relationship management / Jill Dyche . – Noida : Pearson, 2002         320p.         ISBN9788177587623 :         1. Customer Relationship Management         1. Management