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Malaval, Philippe         Integrated Marketing Communication : pentacom / Philippe Malaval ...[et. al.] . – 4th ed. . – Noida : Pearson, 2015         xxii, 480p.         ISBN9789332536845 :         1. Marketing Management         1. Communication         I. Abbo, Marie-Helene        I. Kumar, Muneesh        I. Decaudin, Jean-marc