TY  - BOOK
AU  - Malaval, Philippe
AU  - Abbo, Marie-Helene
AU  - Kumar, Muneesh
AU  - Decaudin, Jean-marc
TI  - Integrated Marketing Communication: pentacom
SN  - 9789332536845
U1  - 658.802/MAL/I 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Marketing Management
KW  - Communication
ER  -