Mohr, Jakki J.
Marketing of High Technology Products and Innovations / Jakki J. Mohr, Sanjit Sengupta and Stanley Slater
. – 3rd ed.
. – Noida : Pearson, 2015
542p.
ISBN9789332536623 :
1. Management 1. Production Management
I. Sengupta, Sanjit I. Slater, Stanley