TY  - BOOK
AU  - Mohr, Jakki J. 
AU  - Sengupta, Sanjit
AU  - Slater, Stanley
TI  - Marketing of High Technology Products and Innovations
SN  - 9789332536623
U1  - 658.802/MOH/M 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Management
KW  - Production Management
ER  -