659.1/MOR/A 42129 42130 42131 42132 42133 42134 42135 42136 42137 42138

Moriarty, Sandra         Advertising & IMC : principles and practice / Sandra Moriarty, Nancy D. Mitchell and William D Wells . – 10th ed. . – Noida : Perason, 2018         669p.         ISBN9789332574144 :         1. Advertising         I. Mitchell, Nancy D        I. Wells, William D.