TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy D
AU  - Wells, William D.
TI  - Advertising & IMC: principles and practice
SN  - 9789332574144
U1  - 659.1/MOR/A 
PY  - 2018///
CY  - Noida
PB  - Perason
KW  - Advertising
ER  -