658.83/WIL/M 42451 42452 42453 42454 42455 42456 42457 42458 42459 42460

Wilson, Alan         Marketing Research : an integrated approach / Alan Wilson . – 3rd ed. . – Noida : Pearson, 2012         xxii, 410p.         ISBN9789332535572 :         1. Marketing research         1. Management