TY  - BOOK
AU  -  Tiwari, Sanjay
TI  - The (un)common sense of advertising : getting the basics right
SN  - 9780761997368
U1  - 659.1/TIW/C 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Marketing
KW  - Advertising
ER  -