659.1/JET/A 20445

Jethwaney, Jaishri N         Advertising management / Jaishri Jethwaney, Shruti Jain . – 2nd ed. . – New Delhi : Oxford, 2004         286p.         ISBN9780198074120 : RS. 325.00         1. Advertising         1. Advertising--Management         1. India         I. Jain, Shruti