TY  - BOOK
AU  - Jethwaney, Jaishri N
AU  - Jain, Shruti
TI  - Advertising management
SN  - 9780198074120
U1  - 659.1/JET/A 
PY  - 2004///
CY  - New Delhi
PB  - Oxford
KW  - Advertising
KW  - Advertising--Management
KW  - India
ER  -