TY  - BOOK
AU  - Baisya, Rajat K
TI  - Branding in a competitive markeplace
SN  - 9788132110590
U1  - 658.827/BAI/B 
PY  - 2010///
CY  - New Delhi
PB  - SAGE Publications
KW  - Strategic planning
KW  - Branding (Marketing)
KW  - Brand name products
ER  -