Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli

By:

Alon, Ilan

Contributor(s):

Material type: Text

TextLanguage: Edition: 2nd edDescription: xxvi, 699 pages illustrations, maps 26 cmISBN:

9780815367703

Subject(s):

DDC classification:

658.84/ALO/G

Contents:

Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
English Books	Park Circus Campus Park Circus Campus	English	658.84/ALO/G (Browse shelf(Opens below))	Available		108626

Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.

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