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Advertising basics!: a resource guide for beginners J.V. Vilanilam, A.K. Varghese
Material type:
TextPublication details: New Delhi Thousand Oaks, Calif. Response Books 2016Description: xi, 200 p. 24 cmISBN: - 0761998101 (pbk.)
- 659.1/VIL/A
Contents:
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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JMC Books
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Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 107565 | ||
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JMC Books
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Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 107566 | ||
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JMC Books
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Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 107568 | ||
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JMC Books
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Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 107569 | ||
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JMC Books
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Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 100137 | ||
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JMC Books
|
Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 100138 | ||
|
JMC Books
|
Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 100139 | ||
|
JMC Books
|
Park Circus Campus Park Circus Campus | Journalism and Mass Communication | 659.1/VIL/A (Browse shelf(Opens below)) | Available | 100140 |
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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