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1.
The (un)common sense of advertising : getting the basics right Sanjay Tiwari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2003
Availability: Items available for loan: Park Circus Campus (2)Location, call number: Park Circus Campus 659.1/TIW/C, ...

2.
Services Marketing Valarie A. Zeithaml...[et al] integrating customer focus across the firm by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw- Hill 2014
Availability: Items available for loan: Newtown Campus, Kolkata (5)Location, call number: Central Library 658.8/ZEI/S, ...

3.
Consumer Behaviour Leon G Schiffman,Joseph Wisenblit and S. Ramesh Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Person 2015
Availability: Items available for loan: Newtown Campus, Kolkata (10)Location, call number: Central Library 658.8342/SCH/C, ...

4.
Global Marketing Management Kiefer Lee & Steve Carter by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford University Press
Availability: Items available for loan: Newtown Campus, Kolkata (2)Location, call number: Central Library 658.8/LEE/G, ...

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