| 000 | 00751nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | Aliah University | ||
| 005 | 20180703140646.0 | ||
| 008 | 180703b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9789352023585 _cRS. 575.00 |
||
| 040 | _beng | ||
| 082 | _a659.1/CHU/F | ||
| 100 | _aChunawalla, S. A | ||
| 245 |
_aFoundations of advertising: _btheory & practice _cS.A. Chunawalla, K.C. Sethia |
||
| 250 | _a8th rev. ed. | ||
| 260 |
_aKolkata _bHimalaya _c2015 |
||
| 300 | _a603p. | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing research | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aMass Communication and Journalism | ||
| 650 | _aDirect marketing | ||
| 700 |
_4Author _aSethia, K. C. |
||
| 942 | _cBK | ||
| 999 |
_c17705 _d17705 |
||