000 02539cam a22002534a 4500
003 Aliah University
005 20180703160504.0
008 120305s2012 ii b 001 0 eng
020 _a9788132107323 (hard back)
_cRS. 895.00
040 _aDLC
_cDLC
082 0 0 _a791.430954/MAG/M
245 0 4 _aThe magic of Bollywood:
_bat home and abroad
_cedited by Anjali Gera Roy
260 _aNew Delhi
_aThousand Oaks
_bSAGE Publications
_c2012
300 _axviii, 334 p.
_c23 cm.
505 0 _aIntroduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.
650 0 _aMotion pictures
_zIndia.
650 0 _aMass Communication and Journalism
650 0 _aMotion picture industry
_zIndia.
650 0 _aMotion pictures, Hindi.
700 1 _aRoy, Anjali Gera
_4Editor
942 _cBK
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
999 _c17717
_d17717