000			01442nam a22002537a 4500
003			IN-KoAU
005			20250115113943.0
008			250115b ii ||||| |||| 00| 0 eng d
020			_a9780415441162 _cRs. 625.00
040			_aaliah university _beng _cau
041			_aEnglish
082			_a305.550954 _b/GAN/G
100			_aGanguly-Scrase , Ruchira _910327
245			_a Globalisation and the middle classes in India _bthe social and cultural impact of neoliberal reforms _cby Ruchira Ganguly-Scrase and Timothy J. Scrase
260			_aLondon _bRoutledge _cRep. 2011
300			_axiv, 194 p. _bill _c23 cm.
440			_a Routledge contemporary South Asia series _910332
500			_aIncludes bibliographical references (p. [179]-190) and index.
505			_aGlobalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
650			_aMiddle Class _zINDIA _910329
650			_aGLOBALIZATION _xECONOMIC ASPECTS _zINDIA _910330
700			_4Joint author _a Scrase, Timothy J. _910333
942			_cBOOKS ENG
999			_c23812 _d23812