| 000 | 01190nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | IN-KoAU | ||
| 005 | 20250310124750.0 | ||
| 008 | 250310b ii ||||| |||| 00| 0 eng d | ||
| 020 |
_a9780815367703 _c995.00 |
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| 040 |
_aAliah University _beng _cAliah University |
||
| 041 | _aeng | ||
| 082 | _a658.84/ALO/G | ||
| 100 | 1 |
_aAlon, Ilan _915693 |
|
| 245 | 1 | 0 |
_aGlobal marketing _bcontemporary theory, practice, and cases _cIlan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli |
| 250 | _a2nd ed. | ||
| 300 |
_axxvi, 699 pages _billustrations, maps _c26 cm |
||
| 505 | 0 | _aPart 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing. | |
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _vCase studies. _915695 |
|
| 650 | 7 | _aExport marketing. | |
| 650 | 7 |
_aBusiness and Management. _915697 |
|
| 700 | 1 |
_aJaffe, Eugene D. _915698 |
|
| 700 | 1 |
_aPrange, Christiane _915699 |
|
| 700 | 1 |
_aVianelli, Donata _915700 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 | _cBK | ||
| 999 |
_c26073 _d26073 |
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