000 00682nam a22002537a 4500
003 IN-KoAU
005 20250325114456.0
008 250325b ii ||||| |||| 00| 0 eng d
020 _a9788131728147
040 _beng
041 _aEngl
082 _a658.84/HOL/G
100 _aHollensen, Svend
_917240
245 _aGlobal Marketing
_bwith a special Indian focus
_cSvend Hollensen and Madhumita Banerjee
250 _a4th ed.
260 _aNoida
_bPearson
_c2010
300 _axxxix, 753p.
650 _aMarketing
_99546
650 _aMarketing Management
_9364
650 _aManagement
653 _aGlobal
700 _aBanerjee, Madhumita
_917241
942 _cBOOKS MBA
999 _c26809
_d26809