| 000 | 00635nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | IN-KoAU | ||
| 005 | 20250428102739.0 | ||
| 008 | 250428b ii ||||| |||| 00| 0 eng d | ||
| 020 | _a9788131761397 | ||
| 040 | _beng | ||
| 041 | _aEnglish | ||
| 082 | _a658.8/KUM/C | ||
| 100 |
_aKumar, S. Ramesh _917468 |
||
| 245 |
_aCase Studies in Marketing Management _cS. Ramesh Kumar |
||
| 260 |
_aNoida _bPearson _c2012 |
||
| 300 | _aix, 378p. | ||
| 440 |
_aPearson casebook series _911997 |
||
| 505 | _aIncludes cases from the Indian perspective. | ||
| 650 |
_aMarketing management _9364 |
||
| 650 | _aManagement | ||
| 942 | _cBOOKS MBA | ||
| 999 |
_c27490 _d27490 |
||