000 00737nam a22002537a 4500
003 IN-KoAU
005 20250428110208.0
008 250428b ii ||||| |||| 00| 0 eng d
020 _a9788131731635
040 _beng
041 _aEnglish
082 _a658.3/AND/B
100 _aAnderson, James C.
_918481
245 _aBusiness Market Management (B2B)
_bunderstanding, creating and delivering value
_cJames C. Anderson ...[et. al.]
250 _a3rd ed.
260 _aNoida
_bPearson
_c2019
300 _axxii, 470p.
650 _aIndustrial marketing
_918482
650 _aManagement
700 _aNarus, James A.
_918483
700 _aSeshadri, D. V. R.
_918484
700 _aNarayandas, Das
_918485
942 _cBOOKS MBA
999 _c27500
_d27500