000 00631nam a22002297a 4500
003 IN-KoAU
005 20250430103652.0
008 250430b ii ||||| |||| 00| 0 eng d
020 _a9788131774489
040 _beng
041 _aEngl
082 _a658.8342/KUM/C
245 _aCase Studies in Consumer Behaviour
_cEdited by S. Ramesh Kumar
260 _aNoida
_bPearson
_c2013
300 _aix, 270p.
440 _aPearson casebook series
_911997
650 _aManagement
650 _aConsumer research
_918684
650 _aConsumer behaviour
_918685
700 _aKumar, S. Ramesh, ed.
_918686
942 _cBOOKS MBA
999 _c27637
_d27637